Title TBD. Our first marketer/sales support role!
Buffalo, NY (can have remote transition time)
Marketing and Customer Development
Entry or Mid
Founder & CEO
$43,000 + stock options
Immersed Games is harnessing the power of video games to empower students to learn and love STEM through authentic problem solving.
Our flagship product, Tyto Online, is a video game where students actively DO science. The student experience includes experiences like examining coral bleaching as an anchoring phenomena for learning about climate change, collecting evidence to determine if a planet is an invasive species, and breeding dragons to learn about genetics.
We are a small, multidisciplinary team that is excited to help build a generation of scientifically passionate and literate students, and our work has been supported by grants from the National Science Foundation and Department of Education. We’re looking for team members enthusiastic about this mission to work alongside us.
Your role can be summed up as: helping us create leads and engagement to lead potential customers through the buyer’s journey. You’ll work closely with our Founder and our first Sales rep as we work together to establish repeatable, regular leads and revenue.
In this role, you’ll participate in the full pipeline of marketing, lead generation, and sales enablement, with broad and creative work opportunities. As we grow, you can specialize into the area that you love the most, or even end up leading the team of specialists we’ll bring on over time. This is the joy of working with an early stage startup! This role is hard to fully define as you’ll be our first full time marketing and customer development team member, which means we’ll be doing a lot of experimenting to see what strategies work best to generate the leads and traction we need. That could mean that you spend 80% of your time doing content marketing and email list nurturing, or 80% of your time doing a more traditional “SDR” role with research and cold calling. We need someone high energy and excited to help figure it out with us, and willing to do whatever ideas we have to see what is most successful in generating us regular leads and revenues!
That said, here’s what we have in mind for what you will spend your time doing, but it is definitely not an exhaustive list:
Location. We do want this person to join our team here in Buffalo, NY (even if we hire with a relocation plan within ~3 months in mind). There will be a lot of content marketing opportunities being local with us, media with the team/office, play testing with students, etc. and the benefit of being able to directly collaborate easily with the entire team nearby for the content you need.
First, we don’t expect to hire someone who has done everything above, and we are open to the right entry-level person for this role. We are all learning together, and we have consultants who specialize in marketing and going to market in K-12, and even have a startup Sales Accelerator program starting in September for an entire course of learning available as you enter this role. So, who would be the right person to join us?
It would be a Plus if you have a background or experience in K-12 education.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, sexual orientation, age, marital status, veteran status, or disability status.
We’re a small team, so we focus on making our collaboration as productive as possible, with minimal meetings disrupting your flow. We have weekly meetings for each team to collaborate and set goals and ~monthly full team meetings to go over larger business objectives.
We’re flexible to the needs of our staff with an open, communicative environment where everyone has access to everyone else on the team. If you have ideas to change processes, policies, or anything else, you just grab Ryan (one of our co-founders) to chat, and we’ve changed things because of this in the past.
We value inclusivity and diversity, and know our product has benefited from LGBTQ team members impacting the design of character creation (no gender choices, just body styles), or members with ADHD giving feedback on UX designs. Also, being more diverse simply makes a company stronger as research shows you’re less likely to have group think. Our Founder/CEO says that nothing is sacred or beyond questioning, and we love when people are willing to just work alongside everyone, including our CEO, as equals.
We’re still small, so there is ample room for growth as our company grows. We always promote from within first if the person is up to the task — which means you could end up creating an entire team around you, if that’s the type of role you’re interested in.
Salary: $43,000 + equity stock options
We’re an early stage startup, so we’re not making the big bucks yet. But everyone on our team currently makes the same amount (yes, you’ll make the same as the CEO); we’re in this together as we hit achievements and grow the company and our own potential. We won’t be only growing this salary at a small rate, we’ll do significant raises as the business finances can support it until we get to market rates and pay everyone what they are really worth. We’re working towards multiple raise goals within the next 12 months… directly dependent on fundraising and revenue, actually, so you’ll be able to help there. And of course, you’ll have ownership in the company to benefit on that end, too.
We know this list is currently missing some important benefits, mainly health insurance, that we plan to add for 2022 as the company grows. Right now, we help our employees with the process of using the ACA Marketplace, and are looking forward to growing our sales so that we can afford to give our employees everything they deserve.